What is Your Why?

This may seem to be a soft topic for a CPA, but I feel that it is really important. CPAs, at least modern ones, do more than prepare taxes. I'll do anything I legally can to help a business grow, and while that may include tax preparation and tax planning, it involves the entire area where business operations, numbers, and technology intersect. The sky is the limit. I feel so blessed to be working on some of the engagements that I am involved in. If you need help just ask me. If it is beyond the scope of what I do I will tell you so and refer you to someone who can help.

Now back to the main story…

There is a well respected book Start With Why: How Great Leaders Inspire Action by Simon Sinek. Unfortunately, I haven't had time to read the book but it is on the top of my reading list. However, I have been fortunate enough to watch Simon's 18 minute recorded talk on Ted.com and would strongly encourage you to do so. I have watched it ten plus times in the past 4 or so months. I keep having smart, hard working, intelligent people asking me if I have watched it. I say yes but watch it again and take away something additional each time. After you watch the video I'd strongly encourage you to think about your why. It will reshape your business and possibly your life. And here is a hint, it if it solely to make a profit then you need to dig deeper- that will only drive you and your employees for so long.

My still in progress why is: “I do what I do because I love to help people. This is reflected in all aspects of life, including through my work and through community service. I believe that there is a better way to do business and that most entrepreneurs of small to mid-sized companies are under served. I am an entrepreneur myself and still get a rush from seeing businesses grow and succeed. Working with entrepreneurs keeps me fresh every day and makes it fun to get up every morning." I believe that it will take me 12+ months to get my why fully hashed out. What do you think of my current why? Does it resonate with you? I'd love to hear your feedback. I'd be willing to provide feedback on yours as well.

Remember, "People don't buy what you do they buy why you do it. " Make it a great week.