I had an interesting lunch meeting with Adrian Varnam of  Varnam Marketing yesterday.  We discussed a lot of different things but one of the things which we covered was the increased importance of Google Places pages.  Google changed their search algorithm this fall to put an increased emphasis on the places pages.  I have spent a good bit of time completing and adding as much information as possible for my Google Places for an Accountant in Wilmington NC.  Having completed pages with pictures, videos, etc should help my business get noticed on the web.  If you haven't already done so, you should consider putting time into fully leveraging your online collateral or hiring an expert to help you do so.  It will be well worth your time and effort.  Since I have appeared on page one of my targeted keywords the phone has started ringing noticeably more.